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- Order number: KWD-1-0
- Manufacturer: Red Dot Edition (Germany)
"It is cultural history and artwork at the same time," wrote the German literary critic Hellmuth Karasek about Kurt Weidemann's "magnum opus" on the theme of font and printing. Large in format and weighty in content, the work is a living history of typography - as was the author. Kurt Weidemann has been undoubtedly one of the doyens of international graphic and communication design. He, better than anyone, understood what to do and what not to do in the rich source of design, especially when a letter is to lead not just a word but the eye. Unlike other books on the topic, this is not a text book but a learning book. It is a kind of orthoptics for designers, advertisers and typographers, and even interested lay people.
Kurt Weidemann led one's thought and the word back to letters in ten chapters in which he continually illustrated the relationship that font has with the alphabet, pictures, design and advertising, writing and even history. It becomes ever clearer to the reader that not everyone who works with text today is a typographer. Kurt Weidemann knew exactly what he wanted and what has been important. He did not simply want the things that shape our lives preserved in cultural memory. He wanted us to really see and appreciate typography as the language that makes sense to the eye.
Kurt Weidemann, who has served for many years as a member of the red dot award jury, has been throwing all of his experience as a typesetter and typographer, designer and consultant, author and teacher on the scales and is shining with countless insights about design and life. His passion led his mind and his mind led his hands. He used font not just to make pretty words but also to make words pretty. This is a book to read, to leaf through and to think about. A great gift all around.