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- Order number: 978-3-89986-047-4
- Manufacturer: Red Dot Edition (Germany)
The case study The Red Line: On the Lookout for Excellence in Design was initiated and published on the occasion of the 50th anniversary of the Design Centre Nord Rhine-Westphalia. This interesting book as journalistic analysis points out the winding road to the global brand "Red Dot" and is thereby the exciting documentation of an unconventional and successful enterprise.
Along the Red Line to Red Dot
It describes interestingly and vividly how a “typically German” institution such as the Krupp initiative „Industrieform e.V." managed step-by-step to develop a creative and innovative enterprise such as the Design Centre Nord Rhine-Westphalia, which is internationally famous with the “Red Dot” brand and year for year grants the coveted Red Dot Award in various fields of design. Meanwhile Red Dot has long become a permanent institution in the design branch and with it the Design Centre North Rhine-Westphalia.
Part of Business and Cultural History
Instead of dryly citing facts and figures, The Red Line: Searching for Excellence in Design convinces in light-hearted language and a creative approach to processes and incidents. This is a book worth reading and satisfies all those who wish to know more about the Design Centre Nord Rhine-Westphalia and its history or who have a general interest in what a design centre actually does.
The book The Red Line is only available in German and can be ordered from the Red Dot Online Shop as flexcover book.