Design Value - A strategy for business success

Design Value - A strategy for business success
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This product is also available in the museumsshop at the Red Dot Design Museum in Essen/Germany.


  • 978-3-89939-103-9
  • Red Dot Edition (Germany)

  • Scope: 248 pages, 66 color photos
  • Format: 13,5 x 21,5 cm
  • Weight: 1,46 kg
  • Binding: Hardcover
  • Publication date: March 2010

The innovative work Design Value from the Red Dot Shop sheds light on a long-underestimated... more
Product information "Design Value - A strategy for business success"

The innovative work Design Value from the Red Dot Shop sheds light on a long-underestimated aspect of design, namely its contribution to raising the value and the profile of a business. This is because quite apart from design that is purely decorative, sophisticated design can make a valuable contribution within the economy and in the management of a company.

From the idea via the design to the value

An idea is worth nothing if it is not possible to give it a concrete form. In this way, design ultimately also plays a key position in the economy and in corporate management. Design Value takes up this aspect and shows the value and the role of design in the world of business. It starts with the idea and goes right through via the continuity to the placement of the design on the market. At the end of the day, there are lots of ways in which well-executed design can grow unit sales. The facts presented in this book are backed up in a transparent manner by means of reliable rankings, business values, stock market values and much more.

Manual for design in business

Thanks to its innovative and intuitive approach, Design Value is perfectly suited to function as a manual for companies, managers and marketing experts. In actual fact this innovative book from Red Dot Edition is now being used by many design professors as material for their lectures. Especially for the area of design management, Design Value thus offers an interesting framework of information. It is well structured and easy to follow, and you can read up on lots of interesting facts and apply these to your own requirements to achieve more success in business. For example, investments in design can be optimised and clear parameters can be used to make these investments visible in your business dealings. This work from the online Red Dot Onlineshop is one of a kind and makes the link between business and design!

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